TOYOTA “VS SAMURAI” —

A campaign website depicting the Yaris WRC’s battle
through anime and live action, blending rally racing intensity
with samurai spirit.

For its “challenge toward making ever-better cars,” Toyota returned in 2017 to the WRC, the pinnacle of rally. Serving as ace driver is the Finnish driver Jari-Matti Latvala. And what Latvala takes the wheel of is the Yaris WRC, based on the Yaris (Japanese name: Vitz), which Toyota developed to drive through the world’s harshest roads. Together with “Ratoba,” Latvala’s alter ego dressed as a samurai, we express in animation and live action the figure of Latvala steering the Yaris WRC and battling the “demons” lurking in the race. Please enjoy the dynamic animation by God Tail, the brilliant driving technique, and the powerful footage.