TOYOTA|VS SAMURAI Jari-Matti Latvala
The harshness of rally and the spirit of the samurai. The Yaris WRC’s battle, depicted in anime and live action.
For its “challenge toward making ever-better cars,” Toyota returned in 2017 to the WRC, the pinnacle of rally. Serving as ace driver is the Finnish driver Jari-Matti Latvala. And what Latvala takes the wheel of is the Yaris WRC, based on the Yaris (Japanese name: Vitz), which Toyota developed to drive through the world’s harshest roads. Together with “Ratoba,” Latvala’s alter ego dressed as a samurai, we express in animation and live action the figure of Latvala steering the Yaris WRC and battling the “demons” lurking in the race. Please enjoy the dynamic animation by God Tail, the brilliant driving technique, and the powerful footage.


クレジット
CLIENT: TOYOTA
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creative direction, copywriting: Takuma Takasaki (Dentsu) / produce, direction: Kentaro Seki, Taichi Yamamoto, Yushi Horikiri (Dentsu) / direction: Yu Tsutsumi (Dentsu Live) / art direction, design: Hidekazu Hayashi (mount inc.) / design assistant: Cheng Chang (mount inc.) / project management: Ko Yoshida (mount inc.) / technical direction, development: Naoto Kondo (Maboroshi) / movie direction: Daisuke Kobayashi / movie production: PICT INC. / graphic design: Kenjiro Sano
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