UNIQLO｜UT 2013

From Shibuya to NY, footage shot in each country colors the website.

UT 2013 developed communication across various media — POP UP STORE events, TV-CF, in-store monitors, the website, and more — through “UT CAMERA,” a smartphone app that converts shot video into unique animation. Within that, we handled the website production and the POP-UP STORE projection. The POP UP STOREs opened under the title UT POP-UP rolled out worldwide — starting with UT POP-UP! TYO held at the former site of the Tokyu Toyoko Line Shibuya Station, then New York, Taiwan, Paris, London, Singapore, and more. At the venues, shooting sessions using UT CAMERA were held, and the shot video was projected at the venue to liven up the event, while also being reflected in the app and on the website — proposing new communication with people around the world, where you can view works by people worldwide and LIKE your favorites. The website aims to properly convey information on the UT POP-UPs unfolding around the world while laying out the video shot at the sessions and posted by general users, conveying the on-site immediacy and the sight of users enjoying the app.