UNIQLO LAB｜HEATTECH

Expressing heat-generating/heat-retaining performance
with snowscape footage.
A new-sensation UI that
scratches sound and video.

This is the promotion site for UNIQLO’s HEATTECH. It aims to “appeal to the excellent functionality” of HEATTECH — heat generation and retention, thinness and lightness and body-fitting stretch, antibacterial deodorizing and static prevention — and to “promote awareness of the product brand.” Placing HEATTECH floating in a snowscape as the key visual, we produced footage with the aim of properly conveying the functions. And rather than merely conveying information, as a device to make it more enjoyable, we introduced a new-sensation interface that controls video and music in real time. *This is a website that was previously made in Flash.