UNIQLO｜NYC NOW

A culmination up to the 5th Avenue store opening. Mapping all the footage recording NY’s present.

This is the brand site toward the October 2010 opening of UNIQLO NYC’s 5th Avenue store / 34th Street store. From before the opening, on a timeline set against a map of NYC, we daily uploaded to the website footage that cameramen dispatched from August shot of NYC being taken over by UNIQLO advertising, along with store and event information, expressing the “now” of UNIQLO and NYC. After the opening, we produced a culminating film from the accumulated material and renewed the website at the same time. On a visualized map of NYC, the three stores are plotted and all the shot footage is posted. It became a website appealing that UNIQLO still exists in NYC.

*This is a website that was previously made in Flash.