UNIQLO｜NYC NOW
A culmination up to the 5th Avenue store opening. Mapping all the footage recording NY’s present.
This is the brand site toward the October 2010 opening of UNIQLO NYC’s 5th Avenue store / 34th Street store. From before the opening, on a timeline set against a map of NYC, we daily uploaded to the website footage that cameramen dispatched from August shot of NYC being taken over by UNIQLO advertising, along with store and event information, expressing the “now” of UNIQLO and NYC. After the opening, we produced a culminating film from the accumulated material and renewed the website at the same time. On a visualized map of NYC, the three stores are plotted and all the shot footage is posted. It became a website appealing that UNIQLO still exists in NYC.
*This is a website that was previously made in Flash.
クレジット
CLIENT: UNIQLO-creative direction, art direction, planning, design: Jungho Im (mount inc.) / planning, technical direction, flash development: Takeki Umetsu (mount inc.) / produce, project management: Yuichi Hagiwara (mount inc.) / CMS development: Hidekazu Hayashi (mount inc.) / design assistant: Hiroka Hasegawa (mount inc.)programing: Shohei Saito, Hiroki Hirano, Sanae Mochizuki (iret inc.) / movie produce: Masanobu Nagakura (TANGRAM Co., Ltd.) / movie direction, cinematography: Takeyuki Akachi (TANGRAM Co., Ltd.) / production assistant: Akiko Takahashi (TANGRAM Co., Ltd.) / movie edit: Issei Tanaka, Megumi Goda (TANGRAM Co., Ltd.) / sound design: Yu Yamaguchi (Manual of Errors artists Inc.)
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