L’Oréal “EMOTIONAL ROUGE” —
A promotional website combining a Paris-set film and interactive content
to explore emotional expression through rouge lipstick.

We produced “EMOTIONAL ROUGE,” the promotion site for L'Oréal Paris’s new product Rouge Extraordinaire. Under the concept of expressing emotion vividly with L'Oréal’s well-coloring rouge — like a Parisienne who expresses feelings not straight in words but subtly — we produced a short movie and diagnostic content. In the movie, a shy woman who is poor at expressing emotion appears. Suddenly handed a black box, she opens it to find three rouges inside, and tries them on. Then, gradually, she meets a new self and various emotions, and her daily life changes for the better — that is the story. After the video ends, diagnostic content unfolds where users can learn the rouge shade perfect for expressing their own emotions. This diagnostic content currently runs a present campaign. By sharing the diagnosis result on SNS, a rouge chosen specially for you is given to the user, a mechanism that lets you re-experience the woman in the video. *This is a website that was previously made in Flash.