TOYOTA｜Get Going Challenge
TOYOTA’s global campaign. From video to submission UI and motion development.
We planned and produced the website for TOYOTA’s global campaign Get Going Challenge. The plan’s outline is to recruit, on the site, young people who keep challenging for their dreams, and support them with a total of US$1,000,000. We were involved in the overall planning and production of the site — based on producing the English and Chinese versions, we created, together with everyone, an opening movie to impress the plan on visitors, a submission/voting interface, motion graphics that visualize the dream texts and convey their passion, and report content announcing the support results.
クレジット
CLIENT: TOYOTA
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WEBSITE — creative direction, art direction: Jungho Im (mount inc.) / technical direction, development: Takeki Umetsu (mount inc.) / design: Jungho Im, Hideki Yoshimatsu, Hiroka Hasegawa, Asami Otani (mount inc.) / HTML coding: Hideki Yoshimatsu (mount inc.) / project management: Ko Yoshida (mount inc.) / design: Makoto Kamimura (NSSGRAPHICA™), Naoshi Koiwahara (husma™) / development: Hiroki Hirano (iret inc.), Kosuke Kasuga, Yuichi Kato (Honeycomb Lab. Inc.) / HTML coding: Naoshi Koiwahara (husma™) / SE: Kenji Yoshida (daji studio)
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MOVIE — creative direction: Jungho Im (mount inc.) / produce: Takaho Yamashina (GEEK PICTURES) / production management: Tatsuya Kuwano (GEEK PICTURES) / direction: Yukihiro Shoda (KEEP IT REAL) / camera: Yoshinori Okamura / assistant camera: Keiji Takahashi / music: Tommy Zee (Massive Music) / art direction: Diana Trujillo, Fan Pei Ming, Justin Turner / produce: Teruki Murakami (GEEKPICTURES SHANGHAI)
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