UNIQLO｜Special Campaign Site
A festive uproar via SNS check-ins.
A lottery campaign with 200,000 participants
in six days.
From 2011 to 2012, we produced special campaign sites including UNIQLO’s Anniversary Festival. On the UNIQLO Anniversary Festival special site “CHECK-IN CHANCE,” we ran a campaign where checking in on Facebook at stores nationwide could win coupons and a round-the-world trip, achieving over 200,000 check-ins in six days. As a special plan for the Anniversary Festival, we aimed to convey a lively, festive feel. After that, we produced five campaign sites where coupons and gifts could be won online: “CHECK-IN CHANCE | GINZA UNIQLO” commemorating the opening of the Ginza store with the world’s largest sales-floor area; “WEB GARA-PON,” a 28th-anniversary celebration where you could join the draw by spinning a lottery drum in tandem with SNS; “MARCHE-GO-ROUND,” commemorating the opening of the Printemps Ginza store; and the year-end/new-year special plan “NEW YEAR GARA-PON.” *This is a website that was previously made in Flash.
クレジット
CLIENT: UNIQLO / agency: Dentsu, Dentsu Tec
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UNIQLO NEW YEAR GARA-PON — produce: Shinsaku Ogawa ( Dentsu Tec ), Yoshio Kawamura, Nanako Tani ( Dentsu ) / copy writing: Junichi Harima, Natsuki Matsuura ( Dentsu ) / art direction: Jungho Im ( mount inc. ) / technical direction, flash development, sound direction: Hidekazu Hayashi ( mount inc. ) / design: Hiroka Hasegawa ( mount inc. ) / produce, project management: Yuichi Hagiwara ( mount inc. ) / system development, HTML coding: iret inc. / illustration: tarout / sound design: Halfby
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UNIQLO MARCHE-GO-ROUND — produce: Shinsaku Ogawa ( Dentsu Tec ) Yoshio Kawamura ( Dentsu ) / account executive: Yujiro Gomi, Toshi Kawahori, Atsushi Tsukada ( Dentsu ) / copy writing: Kazuomi Goto, Nao Otani ( Dentsu ) / produce, project management: Yuichi Hagiwara ( mount inc. ) / art direction, technical direction, flash development, sound direction: Hidekazu Hayashi ( mount inc. ) / design: Hiroka Hasegawa ( mount inc. ) / system development, HTML coding: Jun Kuriyama, Masatoshi Koizumi, Osamu Takano, Izumi Horio ( S2 Factory, Inc. ) / illustration: tarout / sound design: Halfby
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UNIQLO WEB GARA-PON — produce: Shinsaku Ogawa ( Dentsu Tec ), Ryo Nagasawa ( Dentsu Tec ) / copy writing: Kazuomi Goto ( Dentsu ), Junichi Harima ( Dentsu ) / planning: Natsuki Matsuura ( Dentsu ) / art direction: Jungho Im ( mount inc. ) / direction, project management: Yuichi Hagiwara ( mount inc. ) / design: Hiroka Hasegawa ( mount inc. ) / technical direction, flash development: Hidekazu Hayashi ( mount inc. ) / system development, HTML coding: iret inc. / illustration: tarout / sound design: Halfby / account executive: Atsushi Tsukada ( Dentsu ) / creative management direction: Takashi Yamaguchi, Chika Takabayashi, Yutaka Hosoi ( UNIQLO )
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UNIQLO CHECK-IN CHANCE | GINZA — produce: Shinsaku Ogawa ( Dentsu Tec ) Sozo Kikuchi ( Dentsu ) / account executive: Hiromichi Sawada ( Dentsu ) / copy writing: Kazuomi Goto ( Dentsu ) / art direction, design: Jungho Im ( mount inc. ) / direction, project management: Yuichi Hagiwara ( mount inc. ) / technical direction, flash development, sound direction: Hidekazu Hayashi ( mount inc. ) / design assistant: Hiroka Hasegawa ( mount inc. ) / system development, HTML coding: iret inc. / illustration: tarout / sound design: Halfby
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UNIQLO CHECK-IN CHANCE — produce: Shinsaku Ogawa ( Dentsu Tec ), Ryo Nagasawa ( Dentsu Tec ) / produce assistant: Naoko Amada ( Dentsu Tec ) / account executive: Atsushi Tsukada ( Dentsu ) / copy writing: Kazuomi Goto, Junichi Harima ( Dentsu ) / art direction: Shintaro Tagashira, Yu Watanabe ( Dentsu ) / planning: Natsuki Matsuura ( Dentsu ) / art direction: Jungho Im ( mount inc. ) / direction, project management: Yuichi Hagiwara ( mount inc. ) / design: Keigo Anan ( mount inc. ) / technical direction, flash development, sound direction: Hidekazu Hayashi ( mount inc. ) / design assistant: Hiroka Hasegawa ( mount inc. ) / system development, HTML coding: iret inc. / illustration: tarout / sound design: Halfby / creative management direction: Takashi Yamaguchi, Chika Takabayashi, Yutaka Hosoi ( UNIQLO )
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