UNIQLO｜Ultra Stretch Jeans WEB MOVIE
Surprising comfort, as a documentary. Delivering the real voices of four women.
This is the web movie for UNIQLO Ultra Stretch Jeans. Following Autumn/Winter 2012, we also produced it for Spring/Summer 2013. For Autumn/Winter 2012, as it was the timing of the new release, we had many women try them on and connected their live voices at that moment to a good tempo with BGM. For Spring/Summer 2013, based on worldwide sales results, we composed it as a documentary of the real feel of actually buying and wearing them. Four women from various fields appear, and each vividly talks about the surprising comfort they felt wearing the Ultra Stretch Jeans in their workplaces and daily lives. Reflecting the change in situation from the Autumn/Winter 2012 new release to the timing when Spring/Summer 2013 sales results were in, it became a continuous, ongoing development.
クレジット
CLIENT: UNIQLO
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2013 SS — creative direction, art direction, design: Jungho Im (mount inc.) / creative direction: Takeki Umetsu (mount inc.) / sound produce/direction: Hidekazu Hayashi (mount inc.) / design assistant: Hiroka Hasegawa (mount inc.) / produce, project management: Yuichi Hagiwara (mount inc.) / movie produce: Daisuke Umeyama (TYO monster) / project management: Tsuyoshi Shichijo, Yoshihisa Tanaka (TYO monster) / movie direction: Kosai Sekine (GLASSLOFT inc.) / styling: Yohei Yoshida (Juice) / hairmake: Aya Takahashi / copy writing: Chihiro Okabayashi / sound design: Kotringo
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2012 FW — agency: Dentsu, Dentsu Tec / produce: Shinsaku Ogawa (Dentsu Tec), Sozo Kikuchi, Eriko Iida (Dentsu) / copy writing: Hojae Nagatomo (Dentsu)art direction, movie direction, design: Jungho Im (mount inc.) / movie direction: Takeki Umetsu (mount inc.) / produce, project management (web): Yuichi Hagiwara (mount inc.) / sound direction: Hidekazu Hayashi (mount inc.) / design assistant: Hiroka Hasegawa (mount inc.) / movie produce: Iwao Noritomi (TYO monster) / project management: Tsuyoshi Shichijo (TYO monster) / movie edit: Issei Tanaka / sound design: Junya Okubo (ana)
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