TOYOTA
Maximizing the excitement of choosing a car. A large-scale renewal that meets all-around needs.
We renewed the Toyota Motor website, and also planned and produced the “CROWN ATHLETE” model site. We built a site for the excitement and fun of buying a car, the convenience and clarity of the purchase process, and for enjoying using the car after purchase and considering a Toyota again. For TOYOTA.jp as a whole, we fundamentally reviewed the nature of all content, and our team handled every process: concept work, project design and management, structural design, visual design, and implementation. We also renewed three other pages: “Lineup,” “Purchase Support,” and “Information.” As an important function of TOYOTA.jp, we planned and produced an “estimate simulation” (including a design customization feature) where customers can customize a model’s design and equipment, check the appearance in real time on the spot, and see a rough estimate. It can be experienced with two models, “Tank” and “Roomy.” For the “CROWN ATHLETE” model site, we comprehensively reviewed the structure, organizing it into four categories so that you can grasp the overall outline on the top page, and edited the design so that you can quickly grasp a more detailed overview of the whole car from just the four category top pages — “exterior, interior, performance, grade.” Those who want more detailed information can obtain it on lower pages; we designed it to satisfy all-around user needs while speeding up the time spent considering a car and making it enjoyable as a visual experience.
クレジット
CLIENT: TOYOTA
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TOYOTA.jp — account executive: Takuya Fujita, Toshiya Hanamoto, Natsuko Ishii ( Delphys Inc. ) / produce: Yasuhiro Yabuki, Keisuke Watanabe, Yusuke Nozawa, Kentaro Nakai ( Delphys Inc. ), Naho Taguchi ( FOURDIGIT DESIGN Inc. ) / produce: Ko Yoshida ( mount inc. ) / creative direction, art direction: Jungho Im ( mount inc. ) / lead project management, lead information architecture: Yuichi Nita ( FOURDIGIT DESIGN Inc. ) / information architecture: Yutaro Inai, Takumi Miyamoto, Yuji Fujiwara ( FOURDIGIT DESIGN Inc. ) / project management: Kazuki Yabe ( FOURDIGIT DESIGN Inc. ) / lead design: Masahiro Yonemichi ( FOURDIGIT DESIGN Inc. ) / design: Satoshi Watanabe, Masatsugu Hori, Taro Ueda, Toshiki Kosugi ( FOURDIGIT DESIGN Inc. ) / pictogram design: Shogo Kishino, Miho Sakaki ( 6D ) / technical direction: Kenji Okabe ( FOURDIGIT DESIGN Inc. ) / HTML coding: Marie Matsumura, Takanori Oki ( FOURDIGIT DESIGN Inc. )
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CROWN ATHLETE — account executive: Kazushige Sakumoto, Heisuke Ozeki ( Delphys Inc. ) / produce: Yasuhiro Yabuki, Masakatsu Tsuda, Miki Nishizawa ( Delphys Inc. ), Naho Taguchi ( FOURDIGIT DESIGN Inc. ) / project management: Kazuki Yabe ( FOURDIGIT DESIGN Inc. ) / produce: Ko Yoshida ( mount inc. ) / creative direction, art direction: Jungho Im ( mount inc. ) / project management: Chihiro Serizawa ( mount inc. ) / design: Hiroka Hasegawa, Hidekazu Hayashi, Yui Yoshida ( mount inc. ) / figure design: Gwon Soongyu, Kim Nana, Lee Saetbyeol ( D.FY Inc. ) / technical direction: Kenji Okabe ( FOURDIGIT DESIGN Inc. ) / HTML coding: Marie Matsumura, Takanori Oki (FOURDIGIT DESIGN Inc.) / photograph: Shinya Sato / retouch: Masahiko Furuta / light: Minoru Fujii ( Fujii Office ) / photo produce: Shinya Omi, Tomonaga Arima, Yu Ichikawa ( amana )
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