TOYOTA｜THE LUXURY TEST

A quiz for enjoying luxury, with luxurious footage and staging.

We produced THE LUXURY TEST, content for TOYOTOWN. Expanding the worldview of the new ALPHARD’s commercial, whose themes are “make the luxury car a hero” and “Enjoy Luxury,” it is quiz content for “enjoying luxury” on the web. We crafted a simple two-choice quiz for distinguishing expensive things and things of artistic value luxuriously by various methods, together with PARTY, Bascule, and GEEK PICTURES, with whom we worked for the first time this time. From the opening through the quiz to the ending, the footage was finished into something wonderful by director Yabuki of TANGRAM, also a first-time collaborator. The tricky implementation that moves seamlessly between footage and HTML content was finished brilliantly by Koiwahara of HUSMA. Starting with an unconventional vertical-format video, all the staging is optimized for smartphones.