Serta｜Pairing Twin

Expressing combinations of different sleeping comforts through “sleep-comfort art” by six artists.

We produced the introduction page for the Pairing Twin of Serta, a made-to-order mattress brand. Pairing Twin is a new form of sleep that combines two single mattresses of different sleeping comfort into one. It is a product unique to Serta, where you can choose various comforts: firmness/softness, light/rich, slim/voluminous, and more. Even when a couple’s comfort preferences differ, it can flexibly accommodate them. This time, taking six representative pairings’ sleeping comfort as motifs, we introduce “sleep-comfort art” newly drawn by six artists. We aimed for an impressive worldview that lets you feel the new possibilities of a bed through combination.