Serta
Expressing the unique sleeping comfort through a floating interaction.
We produced the special mattress site for Serta, the No.1-selling top brand in the United States, a bed-advanced country. So that Serta’s painstakingly crafted, unique sleeping comfort can be experienced on the site too, we expressed it with fresh-toned graphics and parallax scrolling that gives a floating feel.
クレジット
CLIENT: Dream Bed Co., Ltd.
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agency: Hakuhodo / creative direction: Masako Suzuki (Hakuhodo) / copy writing: Hinako Okubo (Hakuhodo) /creative direction: Jungho Im (mount inc.) / project management: Ayame Kanno/ design: Mare Sawamura (D.FY Tokyo) / development: Maki Hasegawa / cg key art: Hidetsugu Hirai (dep Management) / photographer: Kohei Suzuki (Hakuhodo Products)
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