NEWoMan

The website for NEWoMan’s first store. Recreating, in the digital domain, a facility for women who keep shining.

We produced the website for “NEWoMan,” the commercial facility newly born at Shinjuku Station on March 25, 2016. Under the concept “Shine for a lifetime,” NEWoMan aims to be a facility offering experiences and value that let women keep shining. Conscious of a design that gives a simple, intelligent impression to the target — “high-quality, authenticity-oriented, highly sensitive adult women” — and by making heavy use of photography, we finished it so that the atmosphere inside the building is conveyed intuitively.