mä ＆ më Latte

Mother and daughter as “lady and lady.” A brand site depicting an equal relationship through visuals.

We produced the website for “mä ＆ më Latte,” a new hair-care brand from Kracie Home Products. mä ＆ më Latte is a shampoo that mother and daughter can use together. It was born from a mother’s wish to develop a shampoo that both adults and children can use with satisfaction. Based on the brand worldview that mother and daughter are not “parent and child” but “lady and lady,” the website always shows the mother-daughter relationship as a pair, while concisely appealing to why the two can both be satisfied.