new angle, new day

A celebrity’s perspective through the camera. An editorial interaction that gives rhythm to words.

This is a website embodying the slogan “new angle, new day,” created to convey the concept of “candid photo” that RICOH values in developing compact cameras. In interview form, it brings together the work styles of celebrities across various fields who use RICOH cameras — photographers, designers, musicians, rakugo performers, and more — and how the camera fits into their work, the scenes they use it in, and their works. We actively incorporated staging into the reading of the interviews, devised to enhance the rhythm and fun of reading through. *This is a website that was previously made in Flash.