GYRE “Frankenstein in 2018” —
An exhibition website exploring art and science through vivid,
luminous photography that inspires awe and reveals beauty.
We planned and produced the web content for “Frankenstein in 2018 — Art, Science and Society Now, Seen Through Bio Art,” held at GYRE GALLERY. Two hundred years since the novel “Frankenstein” was published. It was a joint exhibition of bio art by nine artists, composed with a focus on the issues raised in Frankenstein — such as a warning about humans tampering with life. To deliver the appeal even to potential users who don’t know contemporary art, let alone bio art, we aimed to convey intuitively a sense of “this looks interesting” and “this looks amazing,” composing it mainly around photos of the works shot with a fashion approach.



Credits
CLIENT: GYRE
-
creative direction, art direction, design: Hidekazu Hayashi ( mount inc. ) / technical direction, development: Takeshiro Umetsu ( mount inc. ) / design: Yui Yoshida ( mount inc. ) / project management: Chihiro Serizawa ( mount inc. ) / development: Shingo Tajima ( Lucky Brothers & co. ) / writing: Yohsuke Takahashi ( 21st Century Museum of Contemporary Art, Kanazawa ) / photograph: UTSUMI
Tags
- Food & Beverage (Industry)
- Manufacturing & Engineering (Industry)
- Household Goods & Stationery (Industry)
- Trading Company (Industry)
- Fashion & Beauty (Industry)
- Finance & Investment (Industry)
- Legal & Professional Services (Industry)
- Travel & Hospitality (Industry)
- IT & Technology (Industry)
- Commercial Facilities (Industry)
- Advertising & Creative (Industry)
- Real Estate (Industry)
- Education (Industry)
- Internal Brand Strategy
- Corporate Brand Strategy
- Startup Brand Strategy
- Brand Renewal Strategy
- Product / Service Brand Strategy
- Recruitment Brand Strategy
- Website / Digital
- Corporate Site
- Brand Site
- Product Site
- Recruitment Site
- E-commerce Site
- Owned Media
- Installation & Signage Direction
- Interactive Signage
- Experiential Direction
- Exhibition Installation
- Spatial Signage
- Graphic Design
- POP
- Packaging
- Brochure
- Booklet
- Flyer
- Poster
- Transit Advertising
- Brand Expression
- Statement
- Brand Book
- Mission / Values / Purpose Development
- Logo
- Business Cards
- Management Documents
- Video / Photography
- For Interactive
- For Commercials
- For Social Media Assets
- For Branding
- For Products
- For Promotion
- For Company Introduction
- Language & Localization