GYRE “Frankenstein in 2018” —
An exhibition website exploring art and science through vivid,
luminous photography that inspires awe and reveals beauty.

We planned and produced the web content for “Frankenstein in 2018 — Art, Science and Society Now, Seen Through Bio Art,” held at GYRE GALLERY. Two hundred years since the novel “Frankenstein” was published. It was a joint exhibition of bio art by nine artists, composed with a focus on the issues raised in Frankenstein — such as a warning about humans tampering with life. To deliver the appeal even to potential users who don’t know contemporary art, let alone bio art, we aimed to convey intuitively a sense of “this looks interesting” and “this looks amazing,” composing it mainly around photos of the works shot with a fashion approach.

Credits

CLIENT: GYRE
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creative direction, art direction, design: Hidekazu Hayashi ( mount inc. ) / technical direction, development: Takeshiro Umetsu ( mount inc. ) / design: Yui Yoshida ( mount inc. ) / project management: Chihiro Serizawa ( mount inc. ) / development: Shingo Tajima ( Lucky Brothers & co. ) / writing: Yohsuke Takahashi ( 21st Century Museum of Contemporary Art, Kanazawa ) / photograph: UTSUMI

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