CITIZEN｜PROMASTER

A watch for adventurers who challenge their limits.
Expressing the brand philosophy
in each of three product categories.

We renewed the website of Citizen’s “PROMASTER” brand. PROMASTER is a professional sports-watch brand that brings together Citizen’s technology. It develops three series — MARINE (diver’s watches), LAND (field watches), and SKY (pilot watches) — and since its birth in 1989 has continued to challenge beyond limits together with adventurers around the world. In this renewal, we handled everything from information design to UI design, aiming for a site where each product is conveyed accurately and clearly, and where PROMASTER’s branding is realized. On the operational side too, we implemented it with high updatability, considering ease of management.