TOYOTA｜Five Continents Trails

A record of Toyota’s
“Five Continents Trails,”
conveying the passion of local staff through driving reports.

We produced the website for TOYOTA’s “Five Continents Trails.” It became a website infused with Toyota’s thoughts and content as it keeps asking, “What is good car-making?” The Five Continents Drive project started for the sake of “making ever-better cars” and the “people-development” that supports it. Beginning with the Australia drive published in 2014, then the North America drive, the Latin America drive, and so on, it drives across one continent each year. The content lets you follow driving reports by more than 100 Toyota staff — domestic and local combined — and trace the path of each drive.