TOYOTA｜Five Continents Drive
A record of Toyota’s
“Five Continents Drive,”
conveying the passion of local staff through driving reports.
We produced the website for TOYOTA’s “Five Continents Drive.” It became a website infused with Toyota’s thoughts and content as it keeps asking, “What is good car-making?” The Five Continents Drive project started for the sake of “making ever-better cars” and the “people-development” that supports it. Beginning with the Australia drive published in 2014, then the North America drive, the Latin America drive, and so on, it drives across one continent each year. The content lets you follow driving reports by more than 100 Toyota staff — domestic and local combined — and trace the path of each drive.
クレジット
CLIENT: TOYOTA
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[AFRICA 2018] creative direction, copy writing: Takuma Takasaki (Dentsu) / produce: Taichi Yamamoto, Yushi Horikiri (Dentsu), Yu Tsutsumi (Dentsu Live) / art direction, design: Ryuji Yoshida (SISAN co. ltd.) / art direction: Jungho Im (mount inc.) / technical direction: Takeki Umetsu (mount inc.) / project management: Ko Yoshida, Chihiro Serizawa (mount inc.) / development: Takuya Abe (SISAN co. ltd.) / photographer: Mikiya Takimoto / writing: Toshiya Muraoka, Hideki Inoue / editing: Ryo Hasumi (Itosoken) / movie direction: Daisuke Kobayashi / movie production: SPOON / graphic design: Kenjiro Sano
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[EUROPE 2017] creative direction, copy writing: Takuma Takasaki (Dentsu) / produce: Taichi Yamamoto, Yushi Horikiri (Dentsu), Yu Tsutsumi (Dentsu Live) / art direction, design: Ryuji Yoshida (SISAN co. ltd.) / art direction: Jungho Im (mount inc.) / technical direction: Takeki Umetsu (mount inc.) / project management: Ko Yoshida, Chihiro Serizawa (mount inc.) / development: Takuya Abe (SISAN co. ltd.), Shinji Kobayashi, Yoshiaki Ito (Maboroshi) / photographer: Mikiya Takimoto / writing: Toshiya Muraoka, Hideki Inoue, Rui Shimamoto, Ryo Hasumi (Itosoken) / movie direction: Daisuke Kobayashi / movie production: SPOON / graphic design: Kenjiro Sano
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[LATIN AMERICA 2016] creative direction, copy writing: Takuma Takasaki (Dentsu) / produce: Taichi Yamamoto, Yushi Horikiri (Dentsu) / art direction: Jungho Im (mount inc.) / technical direction: Takeki Umetsu (mount inc.) / project management: Ko Yoshida, Chihiro Serizawa (mount inc.) / art direction, design: Ryuji Yoshida (SISAN co. ltd.) / design: Masanari Ikegami / development: Takuya Abe (SISAN co. ltd.), Kazuhisa Tsuchiya, Atsushi Hyogo (TONARI Co. Ltd.), Shinji Kobayashi, Naoto Kondo (Maboroshi) / photographer: Mikiya Takimoto, Kenichi Higuchi, Chioe Sugita, Fumito Katamura, Shinya Sato, Akiyoshi Toyoda / writing: Toshiya Muraoka, Rui Shimamoto, Ryo Hasumi (Itosoken) / movie direction: Daisuke Kobayashi / movie production: SPOON / graphic design: Kenjiro Sano
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[NORTH AMERICA 2015] creative direction, copy writing: Takuma Takasaki (Dentsu) / produce, direction: Kota Yahana (Dentsu) / account executive: Yasumitsu Jinno, Shinji Takada, Kentaro Seki, Taichi Yamamoto, Yushi Horikiri (Dentsu) / art direction: Jungho Im (mount inc.) / technical direction, development: Takeki Umetsu (mount inc.) / design: Jungho Im, Yui Yoshida (mount inc.) / project management: Ko Yoshida, Chihiro Serizawa (mount inc.) / photographer: Mikiya Takimoto and others / writing: Itosoken, Naoki Takahashi, Toshiya Muraoka, Kohei Kawakami (Itosoken) / illustration: Juriko Kosaka / movie direction: Daisuke Kobayashi / movie production: SPOON / graphic design: Kenjiro Sano
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[AUSTRALIA 2014] creative direction, copywriting: Takuma Takasaki (Dentsu) / produce, direction: Kota Yahana (Dentsu) / art direction: Jungho Im (mount inc.) / technical direction: Takeki Umetsu (mount inc.) / design: Hideki Yoshimatsu (mount inc.) / project management: Ko Yoshida (mount inc.) / development: Takeki Umetsu (mount inc.) , Maboroshi / graphic design: Kenjiro Sano / photographer: Mikiya Takimoto and others / writing: Itosoken and others / movie production: SPOON
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