TOYOTA｜Challenge in Motor Sports
A challenge unafraid of “friction.”
The immediacy of Toyota
taking on the world’s most grueling races.
We planned, directed, and produced the website for “TOYOTA GAZOO Racing — Challenge in Motor Sports.” The “challenge in motor sports” is part of Toyota’s challenge to “make ever-better cars.” It is a website that conveys the record and immediacy of Toyota taking on the “Nürburgring 24 Hours,” said to be the world’s most grueling race; the “Le Mans 24 Hours” of the World Endurance Championship (WEC), one of the world’s three great auto races; and the “All Japan Rally Championship,” Japan’s top rally competition. Please take a look at Toyota’s very “challenge” that does not fear “friction.”
クレジット
CLIENT: TOYOTA / agency: Dentsu / creative direction, copywriting, planning: Takuma Takasaki (Dentsu)
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2016 — produce, direction: Taichi Yamamoto (Dentsu) / art direction: Ryuji Yoshida (SISAN co. ltd.) / design: Ryuji Yoshida (SISAN co. ltd.) / design (Nürburgring 2016): Takuya Abe (SISAN co. ltd.) / design (Le Mans 2016): Masanari Ikegami / art direction: Jungho Im (mount inc.) / technical direction: Takeki Umetsu (mount inc.) / design (Nürburgring 2016): Yui Yoshida (mount inc.) / project management: Ko Yoshida, Chihiro Serizawa (mount inc.) / development: Takuya Abe (SISAN co. ltd.), Atsushi Hyogo (TONARI Co. Ltd.), Kazuhisa Tsuchiya, Naoto Kondo (Maboroshi) / photograph: Junya Igarashi / writing: Itosoken, Naoki Takahashi (Itosoken), Kohei Kawakami, Toshiya Muraoka / movie production: PICT INC.
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2015 — creative produce: Kota Yahana (Dentsu) / planning: Hiroshi Koike (Dentsu) / art direction: Jungho Im (mount inc.) / design: Ryuji Yoshida (SISAN co. ltd.) / technical direction: Takeki Umetsu (mount inc.) / design: Hideki Yoshimatsu (mount inc.) / project management: Ko Yoshida (mount inc.) / development: Takuya Abe (SISAN co. ltd.), Maboroshi / photograph: Junya Igarashi and others / writing: Itosoken and others / movie direction: Daisuke Kobayashi / movie production: PICT INC. and others
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