AYANA BALI

Duration: 1 year 6 months (April 2023 – October 2024)

To accurately grasp the whole picture of AYANA BALI, we conducted a 7-day on-site inspection together with the editorial team responsible for creating the articles and the shooting team. Carefully imagining what guests are looking for, we created a customer journey. We actually experienced the various experiences and service features within the resort, deeply digging into the appeal and value unique to AYANA BALI. Through this process, we gained insights useful not merely for gathering information, but for designing the experience from the user’s perspective.

We created a 229-page direction-setting document to fully convey AYANA BALI’s appeal. Compiling extensive research, input, and verification — covering problem-solving, concept, and planning ideas — we shared with the client where the site was headed, making it a place to return to throughout production. The document can be downloaded from the link below.

For the footage, we collaborated with the Fukao Film Lab at Nippon Design Center, led by Daiki Fukao, shooting a diverse range of the many fragments you can experience at AYANA BALI. We connected footage of numerous scenes and expressed them as a single collective whole, distilling the appeal of a vast, fathomless facility into film.

On the pages for the four hotels — “RESORT,” “VILLAS,” “SEGARA,” and “RIMBA” — we expressed and clearly conveyed each one’s different atmosphere and locational features, and also created “Stories” that let you relive the local scenery. Composed of multiple chapters, the Stories add, alongside the visuals, proposals for how to use and spend time at each appealing facility.

We also put great effort into the pages for the “Rock Bar,” strung along a 270-meter cliff, and the “Spa,” with a temple-like sublimity. Weaving many visuals and words elegantly and dynamically, we organized and introduced each one’s features in an easy-to-understand way. We aimed for pages where you can feel the exhilaration of actually being at the facilities.

So big you can’t tell what is where — and you can’t even tell how big it is in the first place. Aiming for a map app that lets you understand and plan around such concerns before you go, and use it on-site as well, we carried out detailed verification and adjustment. We also implemented it on each facility’s detail page as a neighborhood walking map, optimizing the specifications. Linked with GPS, it can show your current location when you are within the grounds.

With each “AYANA time” as the concept, you can find a course that suits you. We designed it as a function to help travelers plan. Setting courses by target, we meticulously designed a vast amount of information so that you can find the place that best suits you, make reservations, and plan your trip’s itinerary.

Almost all of the vast quantity of photographs used were shot afresh for the renewal. Location scouting and the main shoot, spanning 17 days in total on-site, were carried out with a four-team setup, becoming a large-scale shoot that introduced a total of more than 30,000 photographs and 230 extras. To capture the entire grounds, we prepared a helicopter for aerial shooting, and with the client’s cooperation in deploying models and people, we firmly controlled the content we wanted to aim for in photo and video.

Precisely because AYANA welcomes travelers from around the world, we were particular about multiple languages. We created design formats for all four languages — Japanese, English, Chinese, and Korean — paying attention even to line-break adjustment after translation. Precisely because it is a format, we were conscious of holding everything to the same standard. Through fine tuning by translators, inputters, and implementers, we achieved a finish that feels good to look at in any language.

We developed a CMS that can generate pages from Google Spreadsheets / Drive, managing all text and images on sheets. In addition to a familiar operability, we fully utilized the sheets’ inherent functions — simultaneous editing by multiple people, cell-level commenting, and edit history — to build out more than 800 pages across four languages.