ACC TOKYO CREATIVITY AWARDS —
A dedicated website that brings warmth and color to thinking
about advertising, with a tactile feel even in a digital experience.
We produced the announcement page for the Branded Communication division of the ACC TOKYO CREATIVITY AWARDS. To face advertising anew, think about it, and discuss how it can be useful to the world ahead — we aimed for the judging session to be such a place, and the judges reflected on advertising once more and offered their words. Weighty words, as varied as the people who wrote them. So that those words could carry warmth and color, we aimed for expression that is digital and yet has a tactile feel. Even for those not involved in advertising, we believe it will strike the heart from many angles — sometimes making you think, sometimes encouraging you, sometimes resonating, sometimes bracing you. Please take a look. And please do submit your work to such a place of discussion.



Credits
CLIENT: ACC
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planning: Kaoru Sugano ( Dentsu Inc. ) / copywriting: Miwako Hosokawa ( Dentsu Inc. ) / art direction, design: Hidekazu Hayashi ( mount inc. ) / technical direction, development: Kenji Okabe ( mount inc. ) / project management: Ayame Kano ( mount inc. ) / design assistant: Satoshi Kasai ( mount inc. ) / assistant: Tsubasa Makino ( mount inc. )
Tags
- Food & Beverage (Industry)
- Manufacturing & Engineering (Industry)
- Household Goods & Stationery (Industry)
- Trading Company (Industry)
- Fashion & Beauty (Industry)
- Finance & Investment (Industry)
- Culture & Art (Industry)
- Legal & Professional Services (Industry)
- Travel & Hospitality (Industry)
- IT & Technology (Industry)
- Commercial Facilities (Industry)
- Real Estate (Industry)
- Education (Industry)
- Internal Brand Strategy
- Corporate Brand Strategy
- Startup Brand Strategy
- Brand Renewal Strategy
- Product / Service Brand Strategy
- Recruitment Brand Strategy
- Website / Digital
- Corporate Site
- Brand Site
- Product Site
- Recruitment Site
- E-commerce Site
- Owned Media
- Installation & Signage Direction
- Interactive Signage
- Experiential Direction
- Exhibition Installation
- Spatial Signage
- Graphic Design
- POP
- Editorial
- Packaging
- Brochure
- Booklet
- Flyer
- Poster
- Transit Advertising
- Brand Expression
- Statement
- Brand Book
- Mission / Values / Purpose Development
- Logo
- Business Cards
- Management Documents
- Video / Photography
- For Interactive
- For Commercials
- For Social Media Assets
- For Branding
- For Products
- For Promotion
- For Company Introduction
- Language & Localization
- Multilingual Support