ACC TOKYO CREATIVITY AWARDS —
A dedicated website that brings warmth and color to thinking
about advertising, with a tactile feel even in a digital experience.

We produced the announcement page for the Branded Communication division of the ACC TOKYO CREATIVITY AWARDS. To face advertising anew, think about it, and discuss how it can be useful to the world ahead — we aimed for the judging session to be such a place, and the judges reflected on advertising once more and offered their words. Weighty words, as varied as the people who wrote them. So that those words could carry warmth and color, we aimed for expression that is digital and yet has a tactile feel. Even for those not involved in advertising, we believe it will strike the heart from many angles — sometimes making you think, sometimes encouraging you, sometimes resonating, sometimes bracing you. Please take a look. And please do submit your work to such a place of discussion.

Credits

CLIENT: ACC
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planning: Kaoru Sugano ( Dentsu Inc. ) / copywriting: Miwako Hosokawa ( Dentsu Inc. ) / art direction, design: Hidekazu Hayashi ( mount inc. ) / technical direction, development: Kenji Okabe ( mount inc. ) / project management: Ayame Kano ( mount inc. ) / design assistant: Satoshi Kasai ( mount inc. ) / assistant: Tsubasa Makino ( mount inc. )

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