ACC

Bringing warmth and color to thinking about advertising. Expression with a tactile feel, even while digital.

We produced the announcement page for the Branded Communication division of the ACC TOKYO CREATIVITY AWARDS. To face advertising anew, think about it, and discuss how it can be useful to the world ahead — we aimed for the judging session to be such a place, and the judges reflected on advertising once more and offered their words. Weighty words, as varied as the people who wrote them. So that those words could carry warmth and color, we aimed for expression that is digital and yet has a tactile feel. Even for those not involved in advertising, we believe it will strike the heart from many angles — sometimes making you think, sometimes encouraging you, sometimes resonating, sometimes bracing you. Please take a look. And please do submit your work to such a place of discussion.