KIRIN｜365 FLOWERS

365 days of birth flowers, drawn by Paul Cox. All of them turned into hand-drawn animation.

We released “365 FLOWERS,” the campaign site for KIRIN Tanrei Green Label. Please view it with the sound on. Based on the concept of wanting people to feel “green” 365 days a year, it is a website themed on the birth flowers of all 365 days. We produced it aiming for visitors to enjoy it as a single experience through the site — making you want to find all kinds of flowers, whether your own, a loved one’s, or today’s birth flower. The illustrations are by none other than Paul Cox. A lively troupe of 366 flower performers — including leap year — welcomes you. Anchored on the catchy, cute, and humorous worldview of the illustrations, the design has a tone conscious of an analog feel. Like the Flash sites of old, we designed page transitions, screen composition, and UI so the whole can be experienced cinematically. All characters are original. We considered the layout of each one and made them all hand-drawn frame animation without using CG. Even each letter is handmade — a painstaking magnum opus. What is the flower of your birthday? Please do look for it!