VAIO

A new VAIO, independent from Sony.
Expressing the strength of the product
as a new brand image.

We planned, directed, and produced VAIO’s new brand site. We created the brand site (also a corporate-information site) to convey the newly launched VAIO — independent from SONY as of July 1, 2014 — together with everyone at FRONTAGE. We designed it not only to appeal to the brand image but also to function as a site for properly viewing the products.