TONE Mobile
Kindness for your first smartphone. Organizing reassurance and ease of use from three angles.
We planned, directed, and produced the website for TONE Mobile. TONE was born from a partnership between TSUTAYA and FreeBit. As an MVNO service, it is a mobile business whose strength is developing and rolling out everything from device to service to lifestyle from scratch, rather than being merely a cheap mobile service. For the website’s presentation, we placed at the center the appeal of three things — 1) that it is TSUTAYA’s phone, 2) a phone children can carry with peace of mind, and 3) a phone gentle even to those holding a smartphone for the first time — organizing the way information is assembled simply and clearly, and expressing the service’s stance on the website too.
クレジット
CLIENT: TONE Mobile Inc.-
agency: dof inc. / ECD: Takuma Takasaki (Dentsu) / communication produce: Shota Hatama (dof inc.) / direction: Kayoko Oya (dof inc.)produce: Ko Yoshida (mount inc.) / creative direction: Jungho Im (mount inc.) / design: Hiroka Hasegawa (mount inc.)design: Asako Sato (full size image inc.) / development: Tomoki Kubo, Yu Isoda (MABOROSHI Co., Ltd.), Yuichiro Tanaka, Masaki Suzuki (full size image inc.) / project management: Yuichi Nita, Takumi Miyamoto (FOURDIGIT DESIGN Inc.) / technical direction: Nobuyuki Nishigaki (FOURDIGIT DESIGN Inc.) / photo produce: Tomonaga Arima, Shoko Hisada (amana) / photograph: Osamu Yokonami, Kentauros Yasunaga / illustration: Chika Miyata / copywriting: Gen Koyaku (meet _ meet)
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