SUN-AD

Paying respect to the history of predecessors,
conveying the strength to step toward
“a new SUN-AD.”

We planned and produced the website for “SUN-AD.” Facing a vast body of past work and the corporate culture, and holding repeated discussions with the people of SUN-AD, the concept we settled on was “a new SUN-AD.” While paying respect to the “past SUN-AD” built by predecessors, we aimed for a website that conveys the appeal of “today’s SUN-AD” and makes you feel the strength to step toward “a new SUN-AD.” Over a one-year production period, we created every word and every visual from scratch. To all the clients who cooperated, we take this opportunity to express our gratitude.