Sante PC

Visualizing blue-light damage. Comical staging synced to scrolling.

This is the product-introduction site for “Sante PC,” newly released by Santen Pharmaceutical — eye drops effective against light damage such as blue light. Centered on a key visual that visualizes blue light being emitted from PC and smartphone monitors and damaging the eyes, the site is built so that the sight of “blue light pouring out, right now, even from the very screen on which you are viewing this PC or smartphone” comes through intuitively. By adding even more comical movement and cute sounds to the worldview rolled out on train channels, in-store ads, and posters, we aimed to convey the impression more catchily. We were conscious that the refreshing, pleasant feeling of using Sante PC comes through across the whole site. Also, since the screen transitions automatically without the user doing anything, we structured it so you can read through as if watching one long movie. When you want to operate it yourself, we devised it so you can move with the scrollbar on the right. *This is a website that was previously made in Flash.