PERFECT DAYS

A one-of-a-kind digital book
for experiencing the protagonist’s 353 days
not shown in the film.

We designed the website as “another story” for getting close to the film’s protagonist, without harming the “quiet emotional undulations” in the world of the film “PERFECT DAYS.” To deliver the work’s appeal — which can’t be conveyed by simply lining up a trailer and theater information — we created expression unique to the web, delicately integrating text, video, and sound.

Contents

About the Client

The Film “PERFECT DAYS”

  • Film Overview

    A work in which Wim Wenders — the celebrated German master known for “Paris, Texas” and “Wings of Desire” — directs Koji Yakusho in the lead, depicting the small daily undulations of a man who cleans public toilets, set in Shibuya, Tokyo. At the 76th Cannes International Film Festival in 2023, in the Competition section, Koji Yakusho, who played the lead, won the Best Actor award — the second Japanese actor ever to do so.

What the Project Aimed For

1. Let people intuitively grasp the air and atmosphere the film holds. 2. Provide an experience to enjoy both before and after viewing.

With a typical official-site structure, only the trailer and release information come to the fore, and we felt that what this work cherishes could not be conveyed. Only by expressing the work through expression that only the web can achieve can the viewer’s anticipation grow before seeing the film, and the afterglow be enjoyed after watching. We aimed to design a web experience that acts firmly on both.

Project Timeline

Duration: 4 months (August 2023 – December 2023)

Project timeline from August to December 2023: two weeks of research, two weeks of strategy, two weeks of information architecture, two weeks of design, and two months of implementation, culminating in the site launch.

Point 1 — A Scroll Book That Approaches the Protagonist in a Way Only the Web Can

Content Design

“Days of Hirayama” — depicting the protagonist Hirayama from a perspective the film does not show

Taking the words of Takuma Takasaki — who co-wrote the film’s screenplay and is also the creative director of this website — “perhaps the film, too, was just one means of accessing the person called Hirayama,” the web also tried to approach the protagonist in its own way. The essence of the person Hirayama lies in his daily “routine.” In the film itself, the story is built solely on an accumulation of small undulations within that quiet repetition, and yet a great emotion wells up in the viewer at the end. We decided to express that essence on the web as well. It would be meaningless unless visitors here come to feel “I want to see this film.” Born from the idea of content that can be enjoyed both before and after watching the film was the original novel “Days of Hirayama,” written specially by Takasaki. By chronicling the 353 of the year’s 365 days that the film did not depict, we thought we could portray the depths of his consciousness invisible in the film, and the something reflected in his eyes, within the repetition of Hirayama’s ordinary days — making the film a richer experience.

We chronicled the 353 days not depicted in the film through a story written specially by Takasaki.

Point 2 — A Novel and 117 Environmental Sounds Unfolding in Step with Scrolling

Experience Design

Experiencing the story while moving between the objective and Hirayama’s subjectivity

In “Days of Hirayama,” the very act of scrolling the page is converted into a story experience. In step with the progress of the text shown on screen, 117 environmental sounds — finely tuned based on the film’s sound materials — are naturally mixed and played: the sound of sweeping the street with a bamboo broom, the cawing of crows, the sound of rain, the presence of a car running in the distance. From a state where only text flows over a faintly lit black background, the composition shifts, through the user’s actions, to one where visuals capturing dappled sunlight overlap with the text. This is meant to show on screen “the scenery he was looking at, or is assumed to have photographed,” taking as a cue the way Hirayama in the film occasionally turns his own camera. By layering sound, text, on-screen changes, and operation, the gaze that had been reading the story from the outside gradually draws closer to Hirayama’s viewpoint as he gazes at the scenery. That gentle transition itself is intended to remain in the reader’s memory.

Point 3 — Developing a Custom Type Tool to Stage the Novel with Depth

WebGL Implementation

Thorough craftsmanship
to create an immersive experience

Treating characters not as mere information but as “forms you can touch,” we staged them so that each is drawn stroke by stroke in the correct stroke order. For this, we developed a dedicated tool that turns the trajectory of each character into data, and by managing it as a sprite sheet, we made living character movement possible. We also created a tool that lets you finely adjust character spacing in the browser. We applied kerning to all characters in headings and body text, arranging even the position of punctuation and the spacing between characters.

Implementation for animation according to the number of strokes.
We finely adjusted the timing so that the environmental sounds sync with scrolling.
We developed a tool to visually adjust the spacing between each individual character.

Voices from the Makers

Okabe

With Takasaki-san’s words — “the film was one means of accessing the person called Hirayama” — in my heart, they were days of struggling to capture Hirayama in the web’s own way. Every morning, each time I passed in front of the Tadao Ando–designed toilet, I’d say a little prayer: “please, let this work out.”

Nakahashi

I felt somehow saved by the delicate beauty of everyday life — the kind you tend to overlook in busy days — found within the film. It seems like a work whose appearance changes each time you watch it, at the various stages of life. This is the website for such a film. From the sounds you hear to every single stroke of every character, we made it delicately and carefully.

Articles About This Site

* This article used AI to help with the translation.

Awards

ADC Annual Awards 2024

Interactive – Digital Craft – Art Direction – SILVER

Interactive – Digital Craft – Sound Design – BRONZE

Interactive – Online / Mobile Websites – Website – MERIT

Brand / Communication Design – Branding – Branding Systems / Identities – Digital – MERIT

D&AD Awards 2024

Digital & Social – Promotional Websites – GRAPHITE PENCIL

Cannes Lions International Festival of Creativity 2024

DESIGN – DIGITAL & INTERACTIVE DESIGN – SILVER

DIGITAL CRAFT – FORM – BRONZE

BRAND EXPERIENCE & ACTIVATION – TOUCHPOINTS & TECHNOLOGY – SHORTLIST

DESIGN – DIGITAL & INTERACTIVE DESIGN – SHORTLIST

One Show 2024

Interactive, Online & Mobile – Websites – Desktop & Responsive – MERIT

Spikes Asia 2024

Brand Integration & Sponsorships / Partnerships for Branded Content – GRAND PRIX

Use of Mobile & Devices – BRONZE

Use of Social & Digital Platforms – SHORTLIST

UI – SHORTLIST

New York Festivals Advertising Awards 2024

DIGITAL/MOBILE: Craft – Music/Sound Design – SILVER

DESIGN: Brand Design – Digital/Mobile – SILVER

DIGITAL/MOBILE: Craft – Interface & Navigation (UX/UI) – SILVER

ACC TOKYO CREATIVITY AWARDS 2024

Design – FINALIST

BRANDED COMMUNICATION CATEGORY A: DIGITAL EXPERIENCE – FINALIST

1st Tech Direction Awards 2024

Website / App – GOLD

MAD STARS 2024

Interactive Stars – SILVER

Design Stars – CRYSTAL

The FWA

FWA OF THE DAY

CSS Design Awards

WEBSITE OF THE DAY

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