Kao Beauty Brands
Expressing a wide diversity of beauty and individuality
through the staging of “light.”
An emotional worldview unique to the web.
We produced the site for Kao Corporation’s cosmetics business division. On the website, we expressed a wide diversity of beauty and individuality through cinematically unfolding visuals of people and shifting gradations of various colors. Drawing on the word “celebration” from the message, we added expression evoking “light,” aiming for an emotional worldview unique to the web.
クレジット
CLIENT: Kao Corporation / Kanebo Cosmetics Inc.
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agency: SIX inc. / Hakuhodo Inc. / creative direction: Tsubasa Oyagi (SIX inc.) / art direction, design: Naonori Yago (SIX inc.) / copywriting: Mariko Ogata (Tang) / account executive: Eiichiro Sugimura, Kyoko Serizawa, Tomoaki Momiyama (Hakuhodo) / collaborated with: Dentsu Inc. — GCD/AD Yoichi Komatsu, TYO monster, Kanoi
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WEBSITE — creative direction, planning: Jungho Im (mount inc.) / art direction, design: Masahiro Yonemichi (mount inc.) / development: Masayuki Daishima (Calmhectic inc.) / design assistant: Andreas Brian Utu (mount inc.) / project management: Ko Yoshida, Go Kakizaki (mount inc.)
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