Attento｜Let’s Make a Package That Doesn’t Hide
The trail of a new package
born from dialogue.
Turned into content
alongside the brand’s call.
We planned and produced the package-completion announcement page for Attento’s “Let’s Make a Package That Doesn’t Hide” project, turning into content the trail of how the design was born from dialogue. The project began when Attento’s call, “#LetsChangeWhatsNormal,” drew many voices saying, “Make the packaging for paper underwear more stylish.” A package free from convention — easy to buy, and not embarrassing to carry around.
クレジット
CLIENT: Daio Paper Corporation / agency: Dentsu / executive creative direction: Akira Odagiri (Odagiri Akira Office) / creative direction, copywriting, planning: Miwako Hosokawa (Dentsu) / art direction: Ryosuke Miyashita (Dentsu) / illustration: Minami Sakagawa (Dentsu) / planning: Sayo Aketagawa (Dentsu) / account planning: Kotaro Okazaki (sonar), Takashi Wada, Keisuke Shimizu (Dentsu) / managing director: Mieko Fujiki (Odagiri Akira Office) / PR: Yohei Nemoto, Kazuki Kimura, Koji Urata (Dentsu PR) / WEBSITE — web direction: Jungho Im (mount inc.) / art direction, design: Hidekazu Hayashi (mount inc.) / technical direction, development: Takeki Umetsu (mount inc.) / project management: Ayame Kanno (mount inc.) / design: Andreas Brian Utu (mount inc.) / package photo produce: Tomonaga Arima, Yu Ichikawa (JXL) / photography: Uroku (amana) / photo retouch: Keita Koizumi (juni inc.) / art: Naoki Yoshimine (Sui inc.) / photography (roundtable report): Go Kakizaki (mount inc.)
タグ