Attento｜Let’s Make a Package That Doesn’t Hide

The trail of a new package
born from dialogue.
Turned into content
alongside the brand’s call.

We planned and produced the package-completion announcement page for Attento’s “Let’s Make a Package That Doesn’t Hide” project, turning into content the trail of how the design was born from dialogue. The project began when Attento’s call, “#LetsChangeWhatsNormal,” drew many voices saying, “Make the packaging for paper underwear more stylish.” A package free from convention — easy to buy, and not embarrassing to carry around.