2026.9.29

We planned and produced a website introducing
Monex, Inc.’s perspective on “How to Start Investing.”

We planned and produced a site introducing Monex, Inc.’s
“How to Start Investing.”

Rather than beginning with products or features, we designed an experience where visitors can explore how they want to relate to money, guided by a character.

Yonemichi

“I need to start investing!” → Visit a brokerage website → Feel overwhelmed.
We hope this site can help break that spiral, even just a little.

Okabe

I can confidently say I spent the most time working on this character—which is why I’ve grown very fond of it. I hope everyone who visits the site comes to feel the same way!

Yamasaki

I think it’s a site that talks to you about investing in a way that feels close and on your level. The illustrations are incredibly cute, so I hope people enjoy exploring it!

Suda

It really makes you want to start investing, doesn’t it?
I hope it reaches people who want to begin investing but feel lost amid the overwhelming amount of information out there.

Yamashita

The idea of turning what you love into an ally when getting started with investing really resonated with me—as someone with many favorites of my own.

Nakahashi

I’ve finally become a little more knowledgeable about investing. For about half a year, fueled by the energy of everyone at Monex, Inc., we kept thinking about whether this could truly become a good site that gets its message across.

Client
Monex, Inc.

Creative Direction
Jeongho Im(mount inc.)
@junim

Art Direction, Design, Information Architecture
Masahiro Yonemichi(mount inc.)
@masalive

Technical Direction,Development
Kenji Okabe(mount inc.)
@kenjiokabe

Design, Information Architecture
Marin Yamasaki(mount inc.)
@mrnymsk_

Design
Kana Kim(mount inc.)

Development
Nozomu Suda(mount inc.)
@soundmuta

Akari Yamashita(mount inc.)
@luce__akr

Produce
Ko Yoshida(mount inc.)

Project Management, Direction, Information Architecture
Shoko Nakahashi(mount inc.)

Copywriting
Muneyuki Fujimoto(UltraBlack Inc.)

illustration
Ryu Okubo(Ryu Okubo Art Studio)
@ryu_okubo_

Our goal isn't to make things for our own sake — it's to solve problems. We'd love to hear what's on your mind.

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